TikTok is introducing a fresh option that permits them to cut down on the quantity of AI-made content appearing in their streams. This move comes as the service revealed that it presently contains over 1 billion content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a global rollout. This advancement aligns with a surge in AI-generated material, spurred by new content generation software.
The Broader AI Trend
It has been noted that almost 10% of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A considerable share of this content is considered “AI slop”, a term for poor-quality, bulk-generated content that is frequently absurd or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, from computer-generated images to science explainers, and we intend to give people the ability to adjust the amount of that, depending on their own preferences,” stated a company executive.
Volume and Proportions
TikTok announced that there are now 1.3 billion videos on its app identified as artificially created. In total, more than 100 mn pieces of content are submitted to the platform every day, making AI content a limited portion of its complete catalog.
User Control Features
Users will be in a position to reduce or increase the amount of AI content they watch by accessing the “manage topic” option in the application and picking the AI content topic. Other topics that are already be controlled under the setting include news, style, cosmetics, and dance.
Platform Guidelines
TikTok’s rules oblige content makers to tag convincing AI-made content, and it bans malicious deepfakes of public figures or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its terms of service.
Additionally, the app will henceforth add an artificially created tag to content made using its built-in AI features, or detected by an cross-platform project for recognizing artificial media. This step is aimed to deter users from trying to bypass the disclosure requirement.
AI Literacy Programs
The platform is also launching a $2m AI literacy fund for professionals and groups to produce learning resources about ethical AI use. This project will assist non-profit groups specializing in educating programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, amid discussion over proposals to cut jobs for numerous content moderators in the United Kingdom. TikTok is set to cut hundreds of positions in its trust and safety department in the UK capital, with trade unions and online safety experts expressing worry that staff are being displaced by machine-led review.
A company official clarified that people-led review would still have a role, but AI can safeguard staff by eliminating the most distressing content prior to it has to be seen by staff. TikTok stated a 76% decrease in shocking and graphic content seen by safety staff over the previous year due to reliance on its AI tools.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is making a difference work at speed.”
